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Influencing 101 by Jae Bae
Welcome to Influencing 101 by Jae Bae
Introduction (0:20)
About Your Instructor (1:36)
What is an influencer? Making sure this course is for you (4:39)
What you will learn (1:35)
Preparing for success
Identifying your Niche
Choosing your username
What do you want to accomplish in the long run?
Choosing the platform you're going to focus on
Things you'll need and how much they'll cost
Getting Started
Creating and Optimizing your profile(s)
Identifying your Target Audience
Researching your competitors
Determining 5 short-term goals to use as stepping stones for your long-term goals
Maximize success by learning / setting up these things
Apps and Websites essential for influencers
Content Creation
Content Creation 101
Identifying the types of content forms you want to offer
Creating meaningful captions
Identifying the best hashtags to use for your niche
Building and Growing a Social Media Following
Identifying the followers you want to attract
Key things to grow your following
Engagement: how to connect and form meaningful relationships with your followers
Insights - Analyzing your audience demographics, engagement rate, etc
Interacting with others' content to build following and presence
Networking with Influencers in your niche
Brand Deals, Collaborations, and Campaigns
Working with brands 101
How to find brands you want to work with
How to find contact information for a brand
Creating your promotional materials
Creating and sending a Brand Pitch
How to find Brand Campaigns - Influencer marketplace platforms
Getting free products from brands you love
Getting Paid to work with brands
Overview and takeaways
How to make money as an influencer
Affiliate marketing
Monetizable Social media platforms
Streaming and going live
Creating your own product or merch
Selling a specialized service
Item Resell
Conclusion and overview
You've got this!
Thank you!
Resources
Bonus section
Content Calendar
Formal Brand Pitch Template
DM Brand Pitch Template
Media Kit Example
Rate Sheet Example
Portfolio Example
Influencer Platform List
Invoice Example
W9 Example
Influencer Terminology and Definitions
Choosing the platform you're going to focus on
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